I like your realistic and straightforward approach to this.
If you're a man, heed this advice if you want to don't want to waste your time and emotions. As a relationship consultant, I deal with clients (men) who directly approach —yes, the cold approach, the women they want to date.
Say, someone from the website caught their attention. They'd communicate with that woman right away and at least try to see and meet each other in person. And boy this works them wonders all the time.